As of 1 February 2019, Arend Kuperus is the new CEO of JOZ B.V. in Westwoud. He succeeds Rick Elling, who held this position for more than 13 years. Under the expertise of Arend Kuperus, JOZ expects to create new opportunities, accelerate international growth and strengthen its current position in the market.


The Elling brothers' vision

Over the past thirteen years, we have been able to achieve sustainable growth in our company. We have introduced new products in line with demand from our dealers and customers: robots and scrapers that provide comfort in the life of farmers and livestock, by making heavy work redundant and by turning the barn into an animal-friendly (natural) place. 


After a period of considerable effort, it is once again time to take the next step, a new strategy that requires the appointment of a new CEO. Rick and Rob Elling are pleased to announce that they have appointed Arend Kuperus as the new CEO. He will play an important role in launching a new strategy that will take us to a higher level and help us achieve our goals. Kuperus brings more than 30 years of experience in the Food & Agri, having served in different leading roles all over the world. As a result of this change, Rick Elling will be moving to a role in which he splits time between sales, customers and product.

Arend Kuperus
Arend Kuperus

Bringing Arend Kuperus on board is another milestone for JOZ. We aim to redefine agriculture through the use of technology.


Arend Kuperus was welcomed to Westwoud on 1 February 2019. The Ellings are confident that this cooperation will help make the plans for the future a reality.